Why Do Households Move? Location, Location, Location


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When it’s time to pull up stakes and move, the location of the new home is as important as the property itself. And maybe even more important. That’s one of the chief conclusions of a recent survey of 10,000 U.S. households.

Fully 47 percent of households believe that location is more important than the physical home, according to the survey, while 20 percent disagreed and 33 percent said neither factor plays a role.

Biggest reason for moving: a safer neighborhood

Here’s another statistic: 75 percent of households cited location-related reasons for their decision to move. The No. 1 reason for moving: a safer neighborhood (30 percent), followed by being closer to family (27 percent), a change of climate (26 percent), being closer to work (25 percent), and moving for a new job (23 percent).

The survey was conducted by the Demand Institute, a joint effort of The Conference Board and Nielsen. The group said in a statement that it sought to learn what’s important to households “as part of a broader effort to understand where future home and community demand is headed. We learned that location still matters — but in radically different ways to different people.”

Other conclusions:

  • Most movers will stay in state (74 percent), with 59 percent planning to move within 30 miles of their current home.
  • For those seeking a change of climate, Western states remain their top destination — good news for the Bay Area!
  • After selecting a desirable location, households identified the following characteristics as most important: amenities/services within walking distance (39 percent), a good school district (34 percent), close to work (32 percent), a diverse neighborhood (26 percent), and near public transit (25 percent).
  • Speaking of walking, the survey found that walkable communities report stronger expected home price growth (63 percent), compared with less-walkable communities (52 percent), and are also more likely to report that their quality of life has improved in the past few year 34 percent and 18 percent, respectively).
  • And one final number: Metropolitan areas — including both urban and suburban neighborhoods — continue to grow, as rural communities shrink. From 1990 to 2014, the U.S. population living in a metropolitan area rose 6 percent to an all-time high of 84 percent.

Contact Keith Katzman: 925.376.7776

Looking for a home in the Lamorinda community? Contact Keith Katzman–a Moraga native with more than 30 years of industry experience.

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