Preparing Your Home For Sale


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The Importance of Staging


As you prepare to sell your home, improvements can help persuade the right buyer and maximize proceeds.

The three key elements to staging are: defining spaces, making your home appeal to a broader audience, and neutralizing the environment. This enables buyers to visualize themselves living in your home. Our sales professionals assist with the sale of thousands of homes every year and can help guide you in the staging process.

Pacific Union International has a list of recommended resources including architects, general contractors, landscape architects, color consultants, engineers and interior designers.


Why Stage?

  • Staged properties sell approximately 40% faster
  • Staging has proven to increase the sales price by 3% to 20%
  • 90% of all buyers search for homes on the web – their decision to view a home is derived form the photos displayed
  • Staged properties stand apart form the competition
  • Staging costs far less than your first price reduction – generally a minimum of 10% of the original list price
  • Only 10% of home buyers can visualize the full potential of a non-staged home
  • Staging enhances your home’s first impression
  • Buyers typically form their opinion in the first tow minutes of previewing a home

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